The Mtc Touch Mission Marketing Essay

The Mtc Touch Mission Marketing Essay MTC touch is one of two mobile operators in Lebanon currently with more than 2 million subscribers. Since 2002 the mobile telecom sector is owned by the government and operated by 3rd party firms, thus MTC Touch is no anomaly, it is owned by the government and managed by Zain Group. As for competition MTC Touch is competing with its Rival Alfa the second mobile operator. MTC Touch mission Clearly defined missions can be managed better, to help assess MTC Touch business mission we will follow the four main points: Purpose, Strategy, Behaviors and Value (Campel Yueng, 1991) Purpose MTC Touch is committed to excellence and clearly states that Enhancing peoples lifestyle is one of its top missions through application and maintenance of Quality management system that is ISO compliant (Touch, n.d.) Strategy MTC Touch is embracing every opportunity to improve and optimize its products and services and be an active contributor to the community (Touch, n.d.) Behavior Standards MTC Touch is betting on its high level of professionalism and internal coordination by providing a special place to work (Touch, n.d.) Value MTC Touch believes in adding value to its Stakeholders and its customers through continuous innovation, performance and quality MTC Touch Marketing Lebanon was notorious for its slow internet, In Late 2011 MTC Touch launched its 3.9G network and offered five new data packages, ranging from 10$ to 99$, and three new blackberry services, ranging from 1.5$ to 4.5$ a week, urged by market forces to develop variety of marketing mixes (Borden, 1964) . Market Orientation MTC Touch operates domestically in a Business to Consumer marketing fashion; it is worth looking at the Market Orientation and its evolution within MTC Touch, and assess the main components: customer orientation, competitor orientation and inter functional coordination (Stanley Narver, 1994). To accommodate to its customer value chain which is evolving with time and to create superior value for its customers MTC Touch was urged to continuously improve current services and launch new services. By knowing its rival Alfa short-term weakness, which was in the process of launching 3G, and with the launch of more advanced and latest 3.9G technology, MTC Touch demonstrated well developed competitor orientation practices. MTC Touch knew that for successful release of the new products they have to build a swat team to coordinate internally which demonstrated strong focus on inter-functional coordination demonstrated by the launch of its products in sync with network upgrade, marketing campaign and distribution facilities. It is clear that the market orientation is serving the global strategy goal declared in MTC touch mission, This gives us how close to the customer they aim to be and how effective they are in responding to market changes (Baines, et al., 2011). Effective marketing strategy requires homogeneous segmentation of market in response to market heterogeneity, understanding the needs and providing the right products (Baker Hart, 2008). The following illustrates the segmentation and different factors known as the marketing environment affecting the MTC Touch marketing mix. The Marketing Environment Factors that affect the marketing mix are known as the marketing forces, this section will shed the light on those factors that affected MTC Touch marketing mix, in a differentiated marketing approach. The Socio-cultural environment pushed MTC Touch to release variety of products for business users, teenagers, light and heavy users, as failing to adapt to such changes through changes in products mix will ultimately have bad impact on companies (Baines, et al., 2011) , it is always good to understand the variation in income in individuals life time and its influence on buying trends (MarketingTeam, n.d.). The economical environment which has direct impact on consumer behaviors (Borden, 1964) where it identifies how much people can spend buying products, urged MTC Touch to release products at different prices. The Technological environment which is shifting more towards mail and web based marketing in current technology evolution era (Sclater, 2005) was demonstrated through MTC Touch advertisements utilizing Facebook, websites, tweeter and YouTube. The Legal and governmental environment in Lebanon of which companies have to follow strict regulations over pricing, promotions and advertising (Borden, 1964), The Dilemma here was to attack rivals network and products given that direct comparison is banned. The industrial environment represented by realizing the size, strength, motivations and attitudes of direct competitor (Borden, 1964) ,which is ALFA this case, as a result MTC touch rushed to upgrade its network and responded to the pressure of booming Smartphones and the incredibly data hungry applications to satisfy its customers. The Ecological environment puts more pressure caused by Government and MTC Touch being committed to be eco-friendly, as consumers are becoming more worried about the impact of products on the environment (Baines, et al., 2011);MTC touch green success comes in the form of replacing obsolete generators and use eco friendly ones to reduce pollution and also demonstrated by the launch of several green services such as ATM recharge, online recharge, credit transfer, bill e-pay and online provisioning (Touch, n.d.). Apart from external factors listed above another forces affected the marketing mix which are related to consumer behaviors. The consumer behavior factors of which we consider, the individual part where customers are in need for high speed internet to stay connected to work and social hubs in a world of smartphones, Roamers are in need and looking for high speed internet services that match with to their home countries, MTC Touch was missing huge amount of unidentified revenue, the sociological part presented through the influence of other consumers either friends or family members that are already aware of such products such as inbound Roamers (Baker Hart, 2008) Segmentation This section will examine the segmentation procedures used by MTC Touch which were based on profile, behavioral and psychological criteria, good segmentation identify the groups that are worth looking at, the underserved and the dissatisfied (Yankelovich Meer, 2006). Behavioral based on consumers usage of mobile internet, social, functionality and people being so attracted to technology Profile based on demographics such as age, income, occupation and education Psychological based on consumers interest, personality and their lifestyles. MTC Touch launched products targeting roamers and extensive consumption customers as marketing today is becoming more focused on smaller but profitable segments in a way to be more efficient and effective (Duncan, 2002). The Marketing Mix Marketing is a key management discipline (Marketing, n.d.) In which MTC Touch considers it as a philosophy for reaching new customers by offering different marketing mix to different segments, and to be a successful one it should have the four rights: product, place, time and price (Marketing, n.d.). Product Through this product mix offerings MTC Touch tried to enhance customer perception by maximizing the customer benefit of their offerings (Borden, 1964) , they were able to reach new business segment through their blackberry products, this launch was coupled with several intangible services such as Credit Transfer, online provisioning and free mobile app to manage and monitor usage Price By launching different products, MTC touch tried to target different market segments business and personal, they even launched same product in different prices but different consumption cap, which enabled them to reach both low and high income market segments. Promotion To promote their new products, MTC Touch covered different aspects advertisement, PR and branding where it made use of TV, Radio, website, creating weekly episodes to maintain online hype and interaction and billboards (Lynx, 2012).in conjunction with the launch MTC Touch had plenty of offers such as free prepaid to postpaid switch, Free night data usage, 40% discount on night voice calls and all day on Sunday. The Bati2 campaign, in English (too slow), won the first prize in Dubai international advertisement festival, MTC Touch challenge due to regulations was to communicate to customers that the new 3.9G network is faster than the rivals 3G network and the solution was speedy and amigo with a mission to find anything faster than 3.9G. Results were instantaneous, Bati2 was everywhere in tweets, jokes, comments on sports, politics and the latest news, on facebook, it was even on popular TV programs. As a result MTC Touch added over 200 000 new subscriptions within 6 weeks (Lynx, 2012) Place MTC Touch reaches everyone anywhere, recharge cards available in MTC Touch retail stores, market Shops, Fuel Stations, Mobile outlets, online charging is also another option, ATM recharge and even Credit transfer between MTC Touch customers. Packaging Aligning their branding strategy with packaging, MTC Touch stresses on the High Speed message, all recharge cards comes out with Speedy and Amigo on the cover People MTC Touch fell short in this area, They didnt have the competitive edge in both presales and post sales support, appropriate training was not provided for call center employees, there is no process defined for submitting a support ticket, The Retail employees dont have enough information about the released products and were not a help to customers to best select the product that fits Evolution of influencing Forces We are living in a dynamic world with continuous changes of behaviors, of which the successful firm has to adapt to those changes and shall predict consumers and competitors responses to its products, a firm that is always seeking opportunities and creating them, a firm that has foresight and observing market signals whether they are natural, economical, social, industrial or technological (Borden, 1964). The marketing mix is nothing but a solution to a problem at a given time and should never be constant or fixed, markets evolve and become more challenging, marketing mix should be as well in continuous motion responding to markets, to consumers, to competitors and to other external forces (Borden, 1964). MTC Touch and influencing Forces The economical factor; Lebanon is passing through difficult times and the mobile rates are still highest if compared to the region despite the current reduction in prices. Further reduction in prices may be faced with legal constraints from the government. The Technological factor; in the era of social media where people posting their bad perception of products online and in reach of everyone, The Legal, governmental and political factor; changing prices is limited by government, political issues continue to evolve in Lebanon and the whole region which will have impact as Leading political parties will always aim to have more control on the telecommunication sector through changing the management team , thus impacting the whole firm strategy. The government is planning to release a third license in Lebanon ,as a result this will redistribute the market share, another negative note would be low prices offered by the new entrant as it will be given a grace period in terms of offers and prices. The industrial factor; Telecom sector is dynamically evolving and todays technology could be obsolete by tomorrow, MTC Touch rival is in plan to upgrade their network to 3.9G by then MTC Touch will lose their technological edge, Data usage is surging due to the introduction of smartphones. Consumer behaviors are rapidly changing, high speed internet and being socially connected is becoming more a need not a demand, and Consumers are looking for services that fit their needs. Response to Changes MTC Touch should always be creative and innovative in terms of developing and adjusting its marketing mix, should follow the trend and respond to its customers by always being up-to-date in terms of technologies and offered products, should always target the underserved consumers by offering new products or by adapting its current marketing mix. MTC Touch should have more focus on Relationship marketing with consumers and distributors to increase their sense of loyalty, to engage consumers in developing or adjusting products; more focus on integrated marketing through communicating with consumers, try to answer their questions, get their feedback; more focus on Internal marketing through aligning the vision with stakeholders and employees, giving them sense of involvement. Marketing Research Marketing research is the process of gathering, analyzing and communicating information to provide the business with insight to assist taking marketing decision for future activities to successfully satisfy consumers through understanding their needs, motivations and ambitions (Baines, et al., 2011). Marketing research methodology process consists of different stages with a continuous feedback loops to help go back and assess work done or take corrective actions (MarketingTeam, n.d.). The process starts with defining a problem or an opportunity where the precise definition will aid shaping the market research objectives through better understanding of the needed information. Possible triggers are market conditions, competitor actions, market share or consumer behaviors. Research Approach development, decides how to proceed with the activities, what data is needed and how to collect it, how to coordinate internally or with the researcher to make the research more comprehensive. Research design development, selects the research method to be followed whether it is descriptive, exploratory or casual research, this stage also decides the selection of research agency, whether to go in-house or outsource. Data Collection and sampling, Data sources can be secondary or primary data and will be collected based on selected research method, this may include observational, Qualitative or Quantitative method, while Survey Methods can take any of the following forms: by telephone, interviews or by email (Malhotra Peterson, 2001). Analysis and presentation, analysis will be performed Depending on the nature of collected data and collection method used (Baines, et al., 2011) Reporting, this step is as important as the whole process as it is the communication method to convey the research message in a well interpreted and understandable format to decision taking people. Market Research in MTC Touch Marketing research in MTC Touch is triggered either by identifying a problem or an opportunity. MTC Touch utilizes two sources for marketing research activities, Internal marketing department or consultancy research Agents depending on the identified issue. Outsourced activities fall under the research agency responsibility with MTC Touch being a support. Case Study 1: Mobile market penetration is low (53%) MTC Touch in collaboration with Lebanese ministry of telecommunications (MoT) which is the owner of the telecom sector in Lebanon noticed that the market penetration is as low as 53 % end of 2008; they triggered a marketing research to address the problem and identify possible solutions (TRA, n.d.). Problem: Mobile market penetration is low at 53%, while neighboring countries are enjoying 100+% mobile penetrations Research Findings: The research aimed at understanding the behaviors of customers, the market structure, challenges and drivers. The research covered different categories such as mobile, internet and data. The main purpose was to shed light on issues such as penetration, usage habits, improvements and needs. Research was conducted by a consultancy market research firm which included surveys in face to face meetings and interviews fashion, with residential customers, corporate customers in a way to cover representative quotas for age, gender and socio-economic classes and different business sectors covering all Lebanese counties, also concluded interviews with providers covering topics like: objectives, plans, service offerings and regulatory implications. The data collected showed that 47% of the target group is non-mobile users and the reasons were either they dont need a mobile, evident among old people (55-64), or because of expensive call rates. Other issues were highlighted such as the short validity of prepaid cards, Very low awareness of value added services and calling rates among customers. As for areas of improvement the results came as follows, 89% of respondents were willing for reduction in costs whilst 43% for better service (TRA, n.d.). Main problem was related to product, price, promotion and customer satisfaction. Recommendations and Actions: Focusing on the research finding and recommendations, MoT in collaboration with MTC Touch decided to undertake a 40% discount on all calls in offpeak hours, introduced new prepaid cards at new rates and different validity time where cost of ownership is 55% cheaper and new packages are 27% cheaper than active packages, new recharge vouchers at different validity time, new SIM cards and codes, New postpaid cards at new rates up to 36% discount on local calls and 20% on local sms, discounted rates on international sms and calls up to 20%.Introduce new friends family plans at a 40% discount for two selected numbers. Apart from above recommendations, the research mentioned several service improvements and customer satisfaction recommendations. Things like permitting subscribers to recharge during validity period, Provide extensive training to employees, Point of Sale (PoS) and customer care centers to support new offerings, Enhance distribution agreements to expedite promotion of new offerings and launch marketing campaign to raise customers awareness for all new products. Results: Post execution results as of December 2011; shared by MoT and MTC Touch, showed tremendous success, a 28% increase in mobile penetration, increase in revenues as reported by ministry of telecommunication and increase in customer satisfaction, mtc touch maintained its leadership position at 59% market share. Analysis: The case study illustrates marketing research approach with MTC Touch and how it influence decisions related to marketing mix for new offerings. The study shows that the problem was related to Product, Price and promotion in specific, communication and awareness. The research started by defining the problem and then selecting best approach to tackle it and prepare the right mix. It gives evidence that a well designed market research addressing root cause of the problem will achieve splendid results; it shows how the segmentation of the problem helped to tackle it in different ways. Market Research Improvement The technology evolution and the globalization of markets introduced firms to new markets and new ways of conducting market research, information being available and in reach of customers urges the management to the need of hearing consumers, better understand their needs, ambitions and behaviors, thus marketing research became the mean to link management and consumers (Malhotra Peterson, 2001). Technology enhanced the effectiveness and efficiency of market research and led to increase dependency on it, The availability of huge data warehousing enhanced it through computer assisted techniques, The availability of industry and government research reports made it much easier to acquire information, The ability to save huge number of transactions increased the accuracy and The availability of internet and its nature being available to everyone and the amount of information reachable made execution faster, easier and at lower costs. (Malhotra Peterson, 2001) To improve its Market research and marketing mix, MTC Touch should be more active in the social media domain, as social sites such as Facebook, YouTube and Twitter are available to everyone, MTC Touch should listen to what customers say, understand their needs and behaviors and perceive feedback on its new products. MTC Touch should be more involved in analytical analysis methods, as Data often lends itself to statistical analyses to extract as much information as possible (Emblemsvà ¥g, 2005). The huge amount of data they possess including customers usage records, network trends and customer behaviors, the amount of tools they have to monitor customer experience and network performance, All this can play an important role in engaging customers passively in their market research, can help them understand the effect of all factors on the marketing mix and measure its efficiency to help model new marketing mix. They can use such data to find patterns, behaviors and correlations and use such correlations to optimize the marketing mix.

Balancing The Christian Life Revision2

Christianity is more than just a religion that one gets into. Rather, it is a relationship between God and the believer. And as Charles Ryrie has pointed out in his book, â€Å"Balancing the Christian Life,† that like all relationships, the Christian life of a person grows, develops, and matures from one that was less spiritual to one that is spiritually genuine and wholesome. But the Christian life is a journey until one achieves genuine and wholesome spirituality.And Ryrie intended to reach Christians become better Christians by presenting biblical concepts such as spirituality, man, the old and the new life, and the unity with Christ. He goes on to discuss the personal responsibilities of Christians, and a third part which deals with some practical problems faced by Christians such as being filled with the Spirit, temptation and the Devil, forgiveness and confession, being legalistic, tongues, and Christ’s seat and lordship over one’s life.To me, every chapter of the book was interesting only that I wish more life applications and examples could have been incorporated by the author. Without such applications and examples, the book struck me more of a mere discussion or lecture material about biblical concepts, the Christian’s responsibilities, and the problems every Christian is bound to encounter later in his or her Christian life. The life applications and examples could help readers of the book relate more to what is being discussed by the author, and this could help readers grasp and gain a deeper understanding of the texts.In addition, the topics of the book could have been written more extensively with less biblical jargon for the benefit of new Christians. This is because the topics and the discussions of the book are very good sources of information, especially for the new Christian to be renewed and strike a balance between spirituality and life in this world. Moreover, the book can help Christians become more established in the faith, in the Word and in the Church.If new believers are not properly and promptly established, they might not make it in their Christian life. Had the topics been discussed at length and with practical life applications and examples, most readers would be edified for the topics were designed to minister, edify, and equip the believer and strengthen his faith by applying the concepts and properly taking hold of the responsibilities cited by the author. In essence, however, the book was okay.I particularly liked the author’s discussion about understanding man’s salvation: man’s original sin, the results of sin, and God’s solution for sin. His initial message moves readers about sin and redemption. Basically, the author pointed out that, before we can understand salvation and appreciate the fact that Jesus is our Savior, we must first understand why man needs a savior and what it is that men need to be saved from. In short Ryrie tells us that we mu st understand the seriousness of sin and its eternal consequences.He goes on to tell us that all sin is rebellion against the holy nature of God, hence, because of sin, man is separated from God and doomed to an eternity away from His presence. Because God is holy and just, he cannot let sin go unpunished. But because He is love, He desires to redeem His creation. So in order to be just and justifier at the same time, God sent His son to earth to pay the penalty for man’s sin. Hence, because of the blood of Jesus, we have been justified. Justified means â€Å"just-as-if-I’d† never sinned.In other words, God not only forgives sin, he lets us start all over with a clean slate, just as if we’d never sinned. This new start is not because of our good works but because of the blood of His son. I also liked the discussions regarding spiritual gifts and how we must use them; the wiles of the Devil; and the power of confession and of forgiving. I think Ryrieâ€⠄¢s book may be a very helpful reading material, although a new version may be written to make the texts more significant and applicable especially for those who’ve just begun their Christian walk.

Communication as it Pertains to Law Essay - 636 Words

Communication as it Pertains to Law Law as a career commands respect and demands reasonability. The profession requires more years of education and intellectual honing than most individuals are willing to partake in. The experience of maturing into an attorney brings with it authority and understanding. Some of the crucial skills demanded by this field are strong writing and speaking, reading, researching, analyzing and thinking logically (Abraham, Herman, 2000). The art of communication is an underlying theme for one’s capacity to be a brilliant lawyer. Many universities have an emphasis on communication in their pre-law curriculum to help bolster students’ preparedness for law school. For example, San Jose State University’s†¦show more content†¦A., Beebe, S. J., Ivy, 2001). A major part of practicing law is verbal communication. Time spent in a courtroom, or judge’s chamber, or with a client are all periods of time when one’s emphasis is on verbal messages. If a person effectively uses and interprets verbal messages, the exchange of ideas will be successful. One technique commonly used for effective persuasive strategy is creating dissonance and then restoring balance. Another strategy used is making one’s self seem more competent to an audience, citing evidence to support your ideas. If a strong verbal argument is not presented then there is little chance that a resolution will have the desired outcome (Beebe, S. A. et al., 2001). Another part of the equation for effective communication in law is silent but imperative, nonverbal expression. A speaker’s nonverbal phrases complement her verbal expressions more than the most eloquent of phrases ever could. If she maintains eye contact, has enthusiastic vocal inflection, and moves and gestures purposefully, her audience will likely view her as dynamic. These qualities, together with appropriate dress, will help to enhance her credibility. In the legal arenas, techniques like these will bolster one’s personal presentation, and the use of visual aids will help to evoke both positive and negative emotions. An idea presented throughShow MoreRelatedAnalysis Of Treton Communication, Inc.1247 Words   |  5 PagesAbstract The main objective of this paper is to analyze Treton Communication, Inc. regarding possible employee discrimination. The objective will be examined by explaining what is legally required in order for religious discrimination to exist, is Treton Communication, Inc. guilty of religious discrimination, and what is legally required for racial harassment to exist. In order to gain a deeper understanding the actions of the Human Resources (HR) director will be evaluated in response to a possibleRead MoreFinding The Relationship Between The Law And Your School919 Words   |  4 PagesRelationship between the Law and Your School Ericka Calderon Grand Canyon University: EAD-505 5/1/17 Discovering the relationship between the law and your school It is essential that educational administrators are knowledgeable of the legal structure challenging the issues in schools. In the United States of America, all school communities are governed by state and federal law. It is imperative that administrators are educated on law issues and legal decision-making as it pertains to their school,Read MoreIn Order To Measure The Legal Realm Of Social Media, It1616 Words   |  7 Pagesto measure the legal realm of social media, it is first important to understand the amendment that covers the freedom of speech: The First Amendment. The First Amendment specifically states in the United States Constitution, â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances.† ThisRead MoreEthical Principles, Morals And Values O f A Company Or Organization Essay1612 Words   |  7 Pageshas similar ethical principals in regards to informed consent. The website states, â€Å"when psychologists conduct research or provide assessment, therapy, counseling or consulting services in person or via electronic transmission or other forms of communication, they obtain the informed consent of the individual or individuals using language that is reasonably understandable to that person or persons†¦Ã¢â‚¬  (American Psychological Association, 2010, Standard 3, Human Relations). The three organizations areRead MoreSpirituality As A Universal Human Experience Essay1521 Words   |  7 Pages(Janis, 2011) states that spirituality connects you with a powerful and divine force that is present in the universe and yourself, it allows you to achieve your personal goals an effective plan for living as it pertains to happiness, inner peace or supreme enlightenment. Additionally (Krentzman, 2013) defines spirituality as a universal human experience that touches all, some may find that their spiritual life is linked to their association with the church finding comfort in a personal relationshipRead MoreThe First Amendment Of The United States Constitution1090 Words   |  5 Pagesagencies and Federal law enforcement organizations. Within this committee falls The Constitution, Civil Rights and Human Rights Subcommittee. This committee deals with (1) Constitutional amendments; (2) Enforcement and protection of constitutional rights; (3) Legal guarantees of civil rights and civil liberties; (4) Separation of powers; (5) Federal-State relations; (6) Interstate contracts; (7) Human rights laws and practices; (8) Enforcement and execution of human rights laws. There are nineRead MoreA Presentation Of The Civil Rights Act Of 1964833 Words   |  4 PagesEqual Employment Opportunity Commission (EEOC) tutorial, candidates for the Director of Human Resources (HR) position of the newly merged company, ZAB, are being asked to prepare a presentation about Title VII of the Civil Rights Act of 1964, as it pertains specifically to disparate impact and disparate treatment policies that should be implemented to avoid liability for potential Title VII violations. This paper provides the result of my research to prepare for this presentation; answers to the requiredRead MoreSubliminal Advertising Has Made A Big Increase Of The Sale Production1091 Words   |  5 Pagesincrease of the sale production; they consist of stimulus that pertains to our society’s interest that will persuade our subconscious mind. Being used as a deceptive business practice, flashing stimulus to the rate our own conscious mind is unable to perceive, permitting us from u sing our choice of free will and conscious decisions, therefore, the advertisers are manipulating consumers to buy their product, the Federal Communication Commission (FCC) has prohibited the conspiracy of subliminal advertisingRead MoreCore Competencies Need by Human Resource Specialist Essay1364 Words   |  6 PagesCompetencies of Human Resource Specialist for the Success of Globalization The description of a Human Resource Specialist or Manager as it pertains to the success of an organization are those skilled areas which the representing manager would possess for company progression. Keebler states that, â€Å"alignment with business goals, nuanced understanding of Human Resource programs, and investment decisions that make achieving these objective a reality† (Keebler, 2013, pg. 17). Human Resource ManagersRead MoreThe Role of Government in Policy790 Words   |  4 Pagesplace to provide to each client’s needs. Laws and judicial decisions influence this healthcare organizations day-to-day business. The Health Insurance Portability and Accountability Act (HIPAA) was established in 1996 to protect the rights of individuals when receiving services from health organizations. HIPAA ensures the privacy and confidentiality of individual’s health information. Health information could be protected on paper, oral communication, or electronically. If an individual’s

Cyberbullying Bullying And Bullying Prevention Programs...

Summary: Agatson, Kowalski, Limber (2012) originally wrote Cyberbullying: Bullying in the digital age after working together on various bullying prevention programs and collaborating on research pertaining to cyberbullying. The authors goal is to educate parents, teachers, and the community about the growing cyberbullying problem among children and adolescents. An additional goal of the authors is to empower adults, amongst our youth, to prevent bullying. Many adults, whether in the community or in the school environment, have found themselves in a situation of cyberbullying where they have the opportunity to intervene. The authors’ book seeks to define cyberbullying, present current research on the topic, actions parents and educators can take, and current laws and policies in place surrounding cyberbullying. If we went back a decade, this book would not exist because the Internet was not at the level and capabilities that it is nowadays. Bullying, in general, creates memori es that can last a lifetime. Everyone can remember, at least one experience, of bullying that, to this day, can be remembered like it was yesterday. â€Å"Cyberbullying, also known as electronic bullying or online social cruelty, is defined as bullying through e-mail, instant messaging (IM), in a chat room, on a Web site, on an online gaming site, or through digital messaging or images sent to a cellular phone† (Agatson, Kowalski, Limber, 2012). Cyberbullying has increased as a direct correlation toShow MoreRelatedCyber Bullying Research Paper1670 Words   |  7 PagesImplementation Process The implementation period of the program is expected to last for at least three terms, starting in May and going through December, then restarting in January after the holiday break and running through the following May. In May of 2018 (the first year of implementation), the school will begin to prepare for implementation of the program in the fall be organized in the fall.   All faculty and staff will be informed of the program, and letters will be sent home to students and parentsRead MoreCyberbullying Is Growing At An Alarming Rate1222 Words   |  5 Pages Cyberbullying is growing at an alarming rate. In fact, it has grown 79% since 2012, because of the rise of social media. Everyday, more and more people are connecting to Facebook, Twitter, Instagram, Snapchat and other social media sites. These social media sites allow us to interact with friends and family, by sharing images, memes, post or sending direct messages to one another regardless of where you are at. However, with the large rapid growth of these social media sites, there is a growingRead MoreThe Effects Of Bullying On Children s Involvement1730 Words   |  7 Pagesalleged bullying.† Sadly, this is not the only story of its kind when it comes to bullying, suicide or the school’s involvement. Josh Sidorowicz from Fox17 News (2015) reports about thirteen year-old, Zoe Johnson, who took her own-life, after being cyberbullied on social media. Zoe was a member of the cheer team and just finished seventh grade. She reached her breaking point after being taunted all year long. There are various types of bullying to include emotional bullying, physical bullying, cyberbullyingRead MoreCyberbullying Is A Problem That Affects More Than One Third Of Adolescents1692 Words   |  7 Pagesthat users can vote in, countless accounts have been created to poke fun at someone s personality or looks, this is what is called cyberbullying, and it happens each and everyday. Cyberbullying is a problem that affects more than one-fourth of adolescents in middle school and high school. With the growth of technology it has become more imperative to implement programs in schools to help solve this problem. Today, teenagers rely more on the internet, and other technologies to keep in touch with theirRead MoreInternal Bullying And Its Effects On Society847 Words   |  4 Pagespart in bullying behavior towards other individuals. -Victims or pure victims: individuals who are targeted with bullying. -Bully-victims: individuals that are bullies and victims within the same time period. -Non-involved: those who are neither bullies nor victims. The Health Behavior in School-aged Children (HBSC) Survey reported on U.S. adolescents in grades 6-10. -The survey concluded that 56% of adolescents had been involved (either as the bully, victim, or both) in verbal bullying. -51.4%Read MoreTaking a look at Bullying712 Words   |  3 PagesIn today’s society bullying has become a major issue that the kids in America are facing. Over the years, this issue has evolved from bullying verbally to cyberbullying. With the increase in use of technology children are beginning to use internet sites such as Facebook, twitter, and Instagram to judge other peers. With issues beginning on the internet they are also bringing them with them into the schools, workplaces, and many other local places. The cyberbullying is causing emotional problems throughoutRead MoreModern Day Bullying And Its Effect On Education1415 Words   |  6 Pages Modern Day Bullying and Its Effect on Education Dominique Rollins Catawba College â€Æ' Modern Day Bullying and Its Effect on Education The current definition of a â€Å"bully,† is listed as â€Å"a blustering browbeating person; especially: one habitually cruel to others who are weaker,† (Merriam-Webster, n.d.). Over the past 15 years, the term â€Å"bullying† has changed from a word that describes what was once perceived as children and teenagers making and playing harmless jokes and pranks on each otherRead MoreAdolescent Bullying Using A Liquid, Best Policy Practice Approach Essay1499 Words   |  6 PagesReassessing Adolescent Bullying Using a Liquid, Best Policy Practice Approach Bullying is defined as the prolonged malicious act of harming peers by abusing their own--or an existing imbalance of--power, and has become one of the most common sources of trauma among adolescents. One report shows that one of three children were victims of bullying during some point in their life, and that 10-14% of all adolescents were victims of chronic bullying for at least six months prior to conducting the surveyRead MoreCyberbullying And Its Effects On Society860 Words   |  4 Pages Cyberbullying is any bullying that takes place with the use of electronic technology; cell phones, computers, social media, texting, and other electronic methods of communication. Cyberbullying typically happens to teenagers, when it happens to an adult is considered cyber-harassment or cyberstalking. Cyberbullying is different than in person bullying because it can happen anytime, victims find it hard to escape, the bully can be anonymous, and the bully can be anywhere in the world. Children whoRead MoreArgumentative Essay On Cyber Bullying1705 Words   |  7 Pagesidea of cyberbullying is truly frightening, and the arrival of modern technology and the rise of social network make it even worst. With the invention of the Internet and its mass commercial use, some people might not have foreseen the issue of â€Å"cyberbullying† and how harmful it can really be. Cyberbullying is a real phenomenon that has been present for some time. Cyberbullying is defined as the use of the Internet and technology to purposely harm another person in a hostile way. Cyberbullying has become